News Sources wrote an interesting post today on
Here’s a quick excerpt
Structuring your metrics for cross-campaign comparisonsIn: Advertising| News Article| Web| analytics| home| professional media| publishing| social media 30Jul2009 By: imediaconnection.comCould the pressure be any more relentless on marketing departments to increase sales these days? I doubt it. CMOs want accountable marketing that provides insight beyond the usual calls, clicks, and sales. They increasingly demand that campaigns be comparable across the enterprise and suppor

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